EDGE is a display typeface designed in response to a brief set by
Riccardo De Franceschi, Creative Director at Dalton Maag.
Riccardo De Franceschi, Creative Director at Dalton Maag.
Inspired by the Art Deco Littlewoods Building on Edge Lane, in Liverpool - EDGE is a tall, high contrast, squared sans. It comes in two weights, Light & Regular. Modulated using strong vertical emphasis to create a repetitive rhythm of structure and strength.
Left empty for over 20 years, the building is now transforming into a new TV and film studio. Liverpool is the second most filmed city in the UK after London. Blending tradition with innovation, paying homage to the city’s heritage while embracing its exciting future.